Write so that your ideas jump off the page and into the mind of the reader   The Dutch consulting arm of a US-based global software giant was keen to improve the writing skills of its consultants. In response, Words in Action developed Logical Report Writing, a two-day training session to help consultants plan, structure and phrase the content of their client reports and presentations so as to win maximum support for their ideas.The training consists of three parts: Formulating an effective communication strategy Structuring ideas in the form of a pyramid Blending ideas into an engaging story. In advance of this training, consultants hand in a report or presentation that they themselves have written. This is analysed by the trainer and used as base material for the exercises. Logical Report Writing has been repeated eight times for this client in the past two years.